A Decade of Mental Health Heroes


Following a family tragedy, Ashlee began running events and fundraisers that spread the message of suicide prevention – and the idea for zero2hero was born!


zero2hero’s very first initiative launched – zero2hero Day!


We began to realise that 75% of mental health issues developed before the age of 25 and it became clear that the focus needed to be shifted to supporting young people. So, zero2hero switched gears to become an official incorporated charity with DGR status that focused on prevention and early intervention.

The very first Camp Hero was run for 27 young heroes. Since then, thousands of young leaders have attended our camps.


We commenced delivering our schools programs to students across WA.


Our CEO Ashlee was awarded the West Australian of the Year!

We launched WA’s first mental health forum for young people, In Your Head, for 450 students. Today, this forum is held annually for over 1,000 students.


Our Red Cape Ball was launched and fast became our largest fundraising event of the year.

Red Cape Ball

Our first cape2cape fundraising Trek was run. Since then, more than 200 trekkers have raised over $800,000 for youth mental health.


Our schools programs began to reach over 100 schools in WA.


We welcomed our very first Empowerment Partner, Chevron, who contributed $1.5million towards zero2hero’s mission.

Milestone alert! This was the first year that we raised over $1million within 12 months.

We moved into Hero HQ in Subiaco! Prior to this, you could find our small team hard at work at coffee shops scattered around the city. But now, we officially have somewhere to call home.


zero2hero grows to a heroic team of 20 staff members, impacting 28,191 young people in WA in 2022.


It’s been 10 years since we officially became an incorporated charity! As we celebrate our 10th birthday, we can proudly say we have positively impacted more than 220,000 young people across WA.